Gavel is white label auction software and auction management platform built for businesses that need real-time bidding, AI-assisted lot creation, inventory management, and full brand ownership under one platform. Unlike traditional auction platforms, Gavel was built from the ground up to replace the fragmented tools, manual processes, and costly inefficiencies that slow auction operations down. It supports online, in-person, hybrid, and marketplace auction formats across a wide range of industries.

White label auction software lets businesses run auctions under their own brand rather than a third-party platform. With Gavel, your bidders see your name, your logo, and your brand at every touchpoint. You own the bidder relationships, the data, and the customer experience. Nothing is branded as Gavel on the bidder-facing side.

GavelTags™ are Gavel's QR-based scan-to-bid technology built for in-person and hybrid auction events. Print a GavelTag, attach it to any lot, and bidders scan it from their phone to access lot details and place a bid on-site. No lot titles, images, or descriptions are required for in-person only events, making it the fastest auction setup available for estate sales, liquidation events, equipment auctions, and any live floor event.

Gavel supports online auctions, in-person auctions, hybrid auctions, and white label marketplace platforms. Online auctions run across responsive web and native iOS and Android apps. In-person auctions use GavelTags™ scan-to-bid technology for fast setup with no lot content required. Hybrid auctions connect live event attendees with online bidders simultaneously. Marketplace platforms let you run your own branded multi-seller auction network. Gavel also supports Buy It Now listings and multiple concurrent auctions from one connected platform.

Getting started begins with a conversation. Gavel's team works with you to understand your business, goals, and workflows before recommending the right setup. From there Gavel handles onboarding, branding configuration, and platform setup. Many businesses launch faster than expected — timelines vary depending on the complexity of your operation, but Gavel's white glove setup process is designed to minimize disruption and get you running quickly.

Both. Gavel supports native iOS and Android apps and fully responsive web access. Bidders and sellers can participate from any device — phone, tablet, or desktop — without needing to download an app for web-based auctions. For in-person and hybrid events, the native app powers GavelTags™ scan-to-bid functionality on-site.

Gavel offers flexible pricing built around your business rather than a one-size-fits-all model. Pricing structures can include flat-rate, buyer's premium, per-lot, per-auction, or customized models depending on your platform configuration and volume. Every pricing conversation starts with understanding how your business actually runs.

Gavel provides hands-on support throughout onboarding, launch, and ongoing operations. You get direct access to real people — not ticket queues or chatbots — who understand auction operations and are invested in your success. Support includes workflow guidance, operational strategy, platform improvements, and marketing services for businesses looking to grow bidder participation and auction volume.

Marketing support is available for businesses looking to grow bidder participation, increase auction visibility, and strengthen long-term buyer engagement. Services include digital advertising, email campaigns, branding, launch strategy, and bidder growth initiatives tailored to your operation and auction format.

Gavel requires bidder verification with contact information and credit card on file before anyone can place a bid. When an auction closes, winning bidders are invoiced automatically through Stripe. This combination of upfront verification and automatic billing reduces no-show risk, speeds up collections, and eliminates most manual payment follow-up. Gavel's payment process is also fully customizable. Sellers can use a pre-approved bidder list and disable auto-charging at auction close if preferred, giving full control over how payments are handled.

Gavel includes built-in pickup scheduling that lets winning bidders self-select their pickup window after an auction closes. This reduces post-sale coordination, cuts down on back-and-forth communication, and streamlines the fulfillment process. Operator-managed shipping and delivery workflows are also supported depending on your auction model.

Gavel provides operational reporting with deeper visibility into auctions, inventory, bidders, payments, sales performance, and business trends. Rather than rigid canned reports, Gavel surfaces meaningful operational insight designed to help businesses make faster, smarter decisions across every part of their auction operation.

Yes. Gavel supports multiple concurrent auctions, locations, sellers, and marketplace-style operations from one connected platform. Different events, inventory flows, and selling models can run simultaneously with centralized visibility and control.

Gavel reduces manual work across lot creation, bidder management, payments, reporting, and post-sale workflows. AI-assisted lot creation, automated billing, pickup scheduling, and connected operational tools help businesses process more inventory with less effort and fewer bottlenecks. The time savings vary by operation but the impact is felt across every stage of the auction process.

Switching auction platforms can feel overwhelming but Gavel is built to make the transition as smooth as possible. The team handles setup, branding configuration, and workflow migration while working closely with you throughout onboarding to minimize disruption. Most businesses are up and running faster than expected with minimal impact to their existing operation.

Yes. Bidders can set a maximum bid and Gavel automatically places incremental bids on their behalf, keeping them competitive without constant manual bidding. Proxy bidding drives higher final prices by keeping competition active until every lot closes.

Yes! Gavel is fully optimized for mobile, ensuring a seamless experience for bidders on both iOS and Android devices. Our dedicated mobile apps, available on the App Store and Google Play, provide a fast, intuitive, and user-friendly interface for browsing auctions, placing bids, and receiving real-time notifications. Gavel delivers a smooth, responsive experience—making it easy to participate in auctions from anywhere.

Yes. Gavel uses encryption, fraud prevention, and secure infrastructure built on Google Firebase to protect your platform and your bidders. You own your customer data completely — Gavel does not sell, share, or monetize it in any way. All payment transactions are processed through Stripe, a PCI-compliant payment processor. Credit card information is never stored on Gavel's servers.

Yes! Gavel provides real-time analytics and reporting, giving you full visibility into bid history, high-bid tracking, auction revenue, and bidder engagement metrics. These insights help sellers optimize their auctions and make data-driven decisions to improve future events. For businesses that require deeper data integration, Gavel offers an API, allowing customers to import auction data into their own platforms or data lakes for advanced analysis. Additionally, our team can assist with custom integrations to ensure a seamless connection between Gavel and your existing systems.

Gavel reduces the time between intake and sold through AI-assisted lot creation, real-time bidding, automated payments, pickup scheduling, and connected operational workflows. Less manual work at every stage means more inventory processed, faster collections, and fewer post-sale bottlenecks.

Gavel's auction software supports a wide range of industries including liquidation, estate sales, heavy equipment, industrial, vehicle and auto, real estate, livestock, antiques and collectibles, charity and nonprofit, government surplus, fine art, and jewelry auctions. The platform is built to support the operational workflows, inventory types, and selling models specific to each industry without locking businesses into a single format.

In-person only auctions use GavelTags™ scan-to-bid technology where bidders must be physically present to scan a lot and place a bid. No lot titles, images, or descriptions are required, making it the fastest auction setup available for live events like estate sales, liquidation auctions, and equipment sales.Hybrid auctions include full lot titles, images, and descriptions and allow anyone to bid from anywhere on any device. Bidders at the physical event can scan GavelTags™ to access lot details and bid on-site, while remote bidders participate simultaneously online in real time. Everyone competes together under your brand regardless of where they are.

Yes. Gavel's white label marketplace platform lets you launch your own branded multi-seller auction network where multiple vendors sell under your name, your rules, and your brand. You control vendor permissions, pricing structures, and auction settings from one central dashboard. Gavel handles the full setup and launch of your branded marketplace. Your sellers, your buyers, your marketplace.

Yes. Gavel offers API integration that allows businesses to connect their existing inventory management systems, ecommerce platforms, or data warehouses with the Gavel platform. Lot creation, bidder data, auction results, and operational reporting can all be integrated with your existing tech stack. Gavel's team can assist with custom integrations to ensure a seamless connection between Gavel and your current systems.

Gavel is built to minimize non-payment risk before it happens. Every bidder is required to verify their identity and have a valid credit card on file before placing any bid. When an auction closes, winning bidders are invoiced and charged automatically through Stripe, eliminating most manual collection efforts. For businesses that prefer more control, auto-charging can be disabled and replaced with a pre-approved bidder list, giving you full control over who can participate and how payments are handled.

Gavel's pricing and commitment structures are built around your business needs rather than a rigid one-size-fits-all model. Contract terms, pricing structures, and commitment levels are discussed during the initial conversation so everything is tailored to how your business actually operates. There is no pressure to commit before you fully understand what Gavel can do for your operation.

Yes. Gavel's white label platform includes a fully branded native iOS and Android app published under your company name in the App Store and Google Play. Your bidders download your app, see your brand, and experience your auction platform from start to finish. Nothing is branded as Gavel on the bidder-facing side.