Build Your Own Branded Auction Marketplace
- Chris Zink
- Jul 31
- 2 min read
Gavel’s new white label marketplace platform gives you everything you need to launch a branded, multi-tenant auction marketplace where individual sellers manage their own branded events, inventory, listings, and transactions, all under your marketplace, your app, and your rules.
Whether you're creating a marketplace for charity auctions, industrial surplus, niche collectors, or liquidation vendors, Gavel powers scalable, multi-seller auction marketplaces, fully branded and built for your business.
What Is a White Label Marketplace?
Unlike traditional auction software built for a single business, Gavel’s white label marketplace is designed for companies that want to give their network of sellers, vendors, or partners the ability to run their own auctions inside a unified, branded platform.
Marketplace branded with your name, logo, and identity
Individual seller branded auctions
Sellers control what they sell, when, and how
Real-time seller dashboards for bidding and sales insights
Online and in-person auctions supported
LotBot for streamlined lot creation and automation
GavelTags for instant lot creation and in-person bidding via QR codes
Spreadsheet uploads and powerful bulk editing
API integrations for inventory, payments, and more
It’s a true multi-tenant structure that works across industries; liquidation, wholesale, charity, real estate, and more. Give your seller network the tools to run their own auctions inside your marketplace.
See Gavel’s White Label Marketplace in Action
We've even launched our own marketplace! Pallet Liquidation is a marketplace built on the Gavel marketplace platform that connects verified, high-volume sellers with serious buyers of liquidation pallets and truckloads. Buyers browse, bid, and win direct from suppliers. Sellers manage their own auctions. The platform handles everything else.
Why We Built Pallet Liquidation
Pallet Liquidation was created to solve a growing problem in the liquidation space: buyers needed a reliable, centralized source for inventory, and suppliers needed a simple, scalable way to move volume. Most sourcing happens through disjointed channels, Facebook groups, private brokers, and hard-to-navigate marketplaces, where trust is low and quality is inconsistent.
We built Pallet Liquidation on Gavel’s white label marketplace platform to fix that.
It gives resellers direct access to trusted, high-volume suppliers, and gives suppliers a new sales channel, a simple way to build and run auctions, reduce buyer friction, and reach real, targeted buyers at scale.
If you're sourcing truckloads or pallets of returns, shelf pulls, or overstock inventory for Whatnot, bin stores, eBay, or wholesale, Pallet Liquidation is your go to marketplace.
No memberships. No fees. Just verified sellers, live auctions, and serious inventory.
Ready to Launch Your Own Marketplace?
Gavel is powering auction platforms from estate sales and liquidation to highly specialized B2B markets. If you're building a business that helps others sell, Gavel’s white label marketplace gives you the infrastructure to scale.
Your Brand. Your Rules. Your Marketplace.
Want to talk about your idea?
📞 Call 816-583-0423
